![]() In 2000, with the advance of the internet, the company went digital and hasn’t stopped growing, present in dozens of countries and offering sports betting also in dozens of different languages.Īs a major market trend, the brand has also launched the Parimatch app, through which its customers can place bets, track them, watch live games, play in the casino, deposit, and withdraw, among other possibilities. The company Parimatch (now PMSPOT N.V.) started its sports betting activities in 1994 in Ukraine, shortly after the collapse of the Soviet Union, where the brand quickly expanded and became one of the big players in Eastern Europe with its physical stores. Still, in some markets outside Brazil, it is a very solid company, has partnered with big soccer brands such as Juventus, Chelsea, Everton, Leicester, and Shakhtar Donetsk, as well as wrestling legends such as boxer Mike Tyson and the UFC’s “loudmouth” Conor McGregor. This fact makes some Brazilian bettors think it is a new or small bookmaker. ![]() This is probably because the bookmaker does not make significant investments in sponsorship in Brazil, as many others do by investing in Brazilian and South American teams and competitions. ![]() ![]() Parimatch is still not one of the leading bookmakers that comes to the mind of the Brazilian bettor. ![]()
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